An agency website does two jobs: it shows the portfolio and it makes the office visible on Google for searches like “apartment for sale Kadıköy”. Most sites half-do the first and never do the second, because listings are shown inside another portal’s code (iframe) and Google credits those pages to the portal, not you. This article is a checklist.
1. Listings must live on your address
Portals are the shop window and necessary; but the listing page on your site must not be embedded — it must be at your own address (youragency.com/listing/kadikoy-3-1-sale). Then every listing is your page in Google’s eyes; title, description and photos rank under your name. A link to the portal can sit below.
2. What every listing page needs
- Location: district, neighbourhood; ideally an approximate map point (not the exact address).
- Structured facts: rooms, square metres, floor, building age, heating — as a list, not buried in prose.
- Photos: wide angle, daylight, every room; the first photo is the strongest frame. File sizes reduced; ten 5 MB photos make the page unusable on a phone.
- Video or 360°: raises conversion if you have it; do not promise a fake “virtual tour” if you don’t.
- One call to action: call or WhatsApp. Form second.
3. Maps and location pages
Someone searching “apartment for sale Kadıköy” expects a district page. A page per district and neighbourhood (youragency.com/kadikoy-for-sale) listing that area’s properties is a stronger Google entry than individual listings. Put a few original paragraphs about the area on these pages; copy-pasted area descriptions do nothing.
4. Matching the Google Business Profile
The office’s address, phone and hours on the site must match the Google Business Profile exactly. Showing up in the map card brings more calls than the site itself in most district searches.
5. Template real estate site or custom?
Template sites are quick; most pull listings from a portal and look like your competitors’. On a custom site the listing pages, area pages and design are yours. The deciding question: do listings live on your site at their own addresses, or are they embedded? If embedded, Google sees the portal, not you. What creates the price difference is in website pricing.
6. The link to social media
Listing videos and area tours get watched on Instagram, but the sale happens on the site; every post should link to the listing’s own page. The rules of social media use in real estate are in social media for real estate.
Pre-launch check
- 01Does the listing page open at its own address?
- 02Does it load in under three seconds on a phone?
- 03Are there district/neighbourhood pages?
- 04Do address and phone match the Google profile?
- 05Does every listing have one clear call button?
Sufitware’s website service builds this list from the start for real estate; the real estate sector page shows the approach and examples. Write your portfolio size and districts in the brief form and we will draft the page structure.
Frequently asked questions
- Can listings be pulled from a portal onto the website?
- Yes, but they must be shown as separate pages on your own address. Embedded (iframe) display does not count as your page for Google.
- Is a template real estate website enough?
- For showing the portfolio, yes; for ranking in district searches usually not, because listing and area pages are not yours.
- Should the full address be shown on a listing?
- No; district, neighbourhood and an approximate map point are enough. The full address is withheld for security and owner privacy.