Real estate Instagram accounts all show the same thing: a rectangular listing photo, a price on it, a phone number below. Nobody watches it, because it is not the home the viewer is looking for right now. Social media’s job in real estate is not selling a home; it is making the area and the agency familiar — being the agency that comes to mind when the search begins.
What gets watched
- Walk-through video. A 20–40 second vertical video walking from the door through the rooms. Steady phone, daylight, ambient sound or a short narration instead of music.
- Area content. “Living in this neighbourhood”: transport, schools, groceries, cafés. That is the real question of a home seeker; not the listing.
- Process explainers. Title deed, valuation, rental contract, deposit — short and correct. It shows expertise. On legal details, cite current regulation rather than giving rulings.
- Before/after. Empty flat → furnished scene. Staging physically is expensive; AI scene generation can show an empty room furnished — labelled “illustrative”.
How to shoot a listing video
- 01Open curtains, turn on lights, clear the counters.
- 02Hold the phone vertical at chest height; walk slowly, turn slower.
- 03Start at the entrance, end in the strongest room (view, balcony, living room).
- 04Length: 20–40 seconds. Long videos get scrolled.
- 05Text layer: district, rooms, square metres — send them to the listing page for price.
- 06Every video links to the listing’s own page; real estate website explains why that is essential.
If you want narration, write the script first; improvised narration fills with repetition and filler. AI voice-over is usable; check Turkish pronunciation by ear.
Weekly plan (sample skeleton)
- Monday: area content
- Wednesday: listing walk-through
- Friday: process explainer or Q&A
- Weekend: office / team / handover moment (with permission)
Four regular posts beat ten irregular ones. Sustaining the plan by hand is hard; setting up posting and notifications with automation keeps the plan from dying in week three.
Ads
Organic reach is limited; a small area-targeted ad puts the walk-through in front of people searching in that district. For setup and measurement see advertising on Instagram.
Rules
Posting real estate listings on social media, and the information listings must contain, are regulated in Turkey and change from time to time. This article is not legal advice; verify listing, licence and content requirements from the Ministry of Trade’s current announcements and your professional chamber. In periods when listings cannot be posted, area and process content keeps the account alive.
Sufitware’s social media ads and product video services work together for real estate; the real estate sector page explains the approach. Write your portfolio and target districts in the brief form and we will build the weekly plan together.
Frequently asked questions
- Can real estate listings be posted on social media?
- Posting and listing content are regulated in Turkey and can change; verify current rules with the Ministry of Trade and your professional chamber. Area and process content can be posted in any case.
- Is a professional camera needed for listing videos?
- No. A steady phone, daylight and a slow 20–40 second walk-through are enough for most listings; light and tidiness decide the result.
- How many posts a week should an agency publish?
- Three or four regular posts: area content, a walk-through, a process explainer and one office post. Regularity matters more than volume.